Retail and E-commerce KPIs

Returns per 100 Orders

Calculate returns per 100 orders from returned orders and orders.

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Returns per 100 Orders calculates Returns per 100 Orders from Returned orders and Orders using the documented KPI relationship. Use values from the same scope and reporting period so the ratio is meaningful.

How to use this tool

Formula

Returns per 100 Orders = Returned orders ÷ Orders × 100

Input consistency

The numerator and denominator should describe the same population, time period or operating scope. The denominator must be greater than zero.

Worked example

80 ÷ 100 × 100 = 80 returns/100 orders.

Examples

KPI example

80 and 100 produce 80 returns/100 orders using the displayed formula.

Common use cases

Frequently asked questions

What formula does Returns per 100 Orders use?

Returns per 100 Orders = Returned orders ÷ Orders × 100

What happens if the denominator is zero?

The denominator must be greater than zero; a zero denominator does not produce a meaningful ratio.

Why can this KPI differ between reports?

Results can differ when reports use different time periods, populations, exclusions or definitions for the numerator and denominator.

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