Sales Pipeline KPIs

Lost Value per Lost Deal

Calculate lost value per lost deal from lost opportunity value and lost deals.

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Lost Value per Lost Deal calculates Lost Value per Lost Deal from Lost opportunity value and Lost deals using the documented KPI relationship. Use values from the same scope and reporting period so the ratio is meaningful.

How to use this tool

Formula

Lost Value per Lost Deal = Lost opportunity value ÷ Lost deals × 1

Input consistency

The numerator and denominator should describe the same population, time period or operating scope. The denominator must be greater than zero.

Worked example

80 ÷ 100 × 1 = 0.8 value/lost deal.

Examples

KPI example

80 and 100 produce 0.8 value/lost deal using the displayed formula.

Common use cases

Frequently asked questions

What formula does Lost Value per Lost Deal use?

Lost Value per Lost Deal = Lost opportunity value ÷ Lost deals × 1

What happens if the denominator is zero?

The denominator must be greater than zero; a zero denominator does not produce a meaningful ratio.

Why can this KPI differ between reports?

Results can differ when reports use different time periods, populations, exclusions or definitions for the numerator and denominator.

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