Retail and E-commerce KPIs

Revenue per Order

Calculate revenue per order from net revenue and orders.

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Revenue per Order calculates Revenue per Order from Net revenue and Orders using the documented KPI relationship. Use values from the same scope and reporting period so the ratio is meaningful.

How to use this tool

Formula

Revenue per Order = Net revenue ÷ Orders × 1

Input consistency

The numerator and denominator should describe the same population, time period or operating scope. The denominator must be greater than zero.

Worked example

80 ÷ 100 × 1 = 0.8 revenue/order.

Examples

KPI example

80 and 100 produce 0.8 revenue/order using the displayed formula.

Common use cases

Frequently asked questions

What formula does Revenue per Order use?

Revenue per Order = Net revenue ÷ Orders × 1

What happens if the denominator is zero?

The denominator must be greater than zero; a zero denominator does not produce a meaningful ratio.

Why can this KPI differ between reports?

Results can differ when reports use different time periods, populations, exclusions or definitions for the numerator and denominator.

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