Retail and E-commerce KPIs

Return Rate

Calculate return rate from returned orders and delivered orders.

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Return Rate calculates Return Rate from Returned orders and Delivered orders using the documented KPI relationship. Use values from the same scope and reporting period so the ratio is meaningful.

How to use this tool

Formula

Return Rate = Returned orders ÷ Delivered orders × 100

Input consistency

The numerator and denominator should describe the same population, time period or operating scope. The denominator must be greater than zero.

Worked example

80 ÷ 100 × 100 = 80%.

Examples

KPI example

80 and 100 produce 80% using the displayed formula.

Common use cases

Frequently asked questions

What formula does Return Rate use?

Return Rate = Returned orders ÷ Delivered orders × 100

What happens if the denominator is zero?

The denominator must be greater than zero; a zero denominator does not produce a meaningful ratio.

Why can this KPI differ between reports?

Results can differ when reports use different time periods, populations, exclusions or definitions for the numerator and denominator.

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