Retail and E-commerce KPIs

Stockout Rate

Calculate stockout rate from stockout sku-days and total sku-days.

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Stockout Rate calculates Stockout Rate from Stockout SKU-days and Total SKU-days using the documented KPI relationship. Use values from the same scope and reporting period so the ratio is meaningful.

How to use this tool

Formula

Stockout Rate = Stockout SKU-days ÷ Total SKU-days × 100

Input consistency

The numerator and denominator should describe the same population, time period or operating scope. The denominator must be greater than zero.

Worked example

80 ÷ 100 × 100 = 80%.

Examples

KPI example

80 and 100 produce 80% using the displayed formula.

Common use cases

Frequently asked questions

What formula does Stockout Rate use?

Stockout Rate = Stockout SKU-days ÷ Total SKU-days × 100

What happens if the denominator is zero?

The denominator must be greater than zero; a zero denominator does not produce a meaningful ratio.

Why can this KPI differ between reports?

Results can differ when reports use different time periods, populations, exclusions or definitions for the numerator and denominator.

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