Sales Pipeline KPIs

Proposal Acceptance Rate

Calculate proposal acceptance rate from accepted proposals and proposals sent.

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Proposal Acceptance Rate calculates Proposal Acceptance Rate from Accepted proposals and Proposals sent using the documented KPI relationship. Use values from the same scope and reporting period so the ratio is meaningful.

How to use this tool

Formula

Proposal Acceptance Rate = Accepted proposals ÷ Proposals sent × 100

Input consistency

The numerator and denominator should describe the same population, time period or operating scope. The denominator must be greater than zero.

Worked example

80 ÷ 100 × 100 = 80%.

Examples

KPI example

80 and 100 produce 80% using the displayed formula.

Common use cases

Frequently asked questions

What formula does Proposal Acceptance Rate use?

Proposal Acceptance Rate = Accepted proposals ÷ Proposals sent × 100

What happens if the denominator is zero?

The denominator must be greater than zero; a zero denominator does not produce a meaningful ratio.

Why can this KPI differ between reports?

Results can differ when reports use different time periods, populations, exclusions or definitions for the numerator and denominator.

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